California desert golf tournament gets new title sponsor
LA QUINTA, California - The PGA Tour has another title sponsor and some stability for its tournament long known as the Bob Hope Classic.
View ArticleWyndham announces 10-year extension to sponsor PGA event
GREENSBORO, North Carolina - The annual PGA Tour event in Greensboro will keep its title sponsorship with Wyndham Worldwide through 2026.
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Danica Patrick losing GoDaddy as primary car sponsor
CHARLOTTE, North Carolina - It's been at least a dozen years, by Danica Patrick's count, that she has had to worry about sponsorship for her race car.
View ArticleEast Chicago group celebrates mentoring girls to success
EAST CHICAGO, Indiana - PEARLS, a local nonprofit group dedicated to building self-esteem in young girls, celebrated its one-year anniversary recently at The Salvation Army facility on Chicago Avenue....
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Patrick happy with Stewart-Haas but says "never say never"
TALLADEGA, Alabama - Danica Patrick wants to remain with Stewart-Haas Racing but understands that GoDaddy's upcoming departure as her primary sponsor has put her future with the team in doubt.
View ArticleIndiana company to continue sponsoring Ohio air show
DAYTON, Ohio - A Dayton air show that draws an average of 75,000 spectators annually in southwest Ohio will continue to have an Indiana-based energy holding company as its title sponsor.
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Some Texas universities use private firms to raise money
SAN ANTONIO - Texas universities are relying heavily on private marketing firms to raise tens of millions of dollars from corporate sponsors for their athletic programs.
View ArticleNaming rights, ads, considered to help cover transportation
HARTFORD, Connecticut - Selling more advertising and leasing naming rights are being discussed as possible ways to raise at least a small portion of the money needed to operate Connecticut's...
View ArticleCalifornia desert golf tournament gets new title sponsor
LA QUINTA, California - The PGA Tour has another title sponsor and some stability for its tournament long known as the Bob Hope Classic.
View ArticleFedEx to sponsor UEFA Europa League soccer
NEW YORK - FedEx said Friday that it signed a deal to sponsor a major European soccer league as it seeks to expand its presence in the region.
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Wingsuit fliers in Yosemite knew they were cheating death
SAN FRANCISCO - Two wingsuit fliers who leaped from a cliff in Yosemite National Park were trying to zoom through a notch in a ridgeline and were airborne for about 15 seconds when they slammed into a...
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Visa becomes first FIFA sponsor to warn it could jump ship
LONDON - Worried that their reputations will be tarnished by their links to FIFA, major sponsors are demanding that soccer's global governing body clean up its act, with Visa even warning it is...
View ArticleFA Cup takes on title sponsor for 1st time
LONDON - The FA Cup is taking on the name of a sponsor for the first time.
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GE takes step away from banking with $12 billion deal
NEW YORK - General Electric will sell its private equity business in a deal valued at about $12 billion as it refocuses on its core businesses and exits a banking sector now under stricter oversight.
View ArticleAllegiant Air faces labor disputes, questions as board meets
LAS VEGAS - Issues continue to circle overhead for low-fare Allegiant Air as directors gathered in the profitable company's Las Vegas headquarters Thursday for a shareholder meeting.
View ArticleHyundai replaces General Motors as NFL auto sponsor
DETROIT - The National Football League is getting a new official automotive sponsor: Hyundai.
View ArticleJohn Deere to sponsor PGA event in Quad Cities through 2023
SILVIS, Illinois - John Deere will continue to serve as the title sponsor of the PGA Tour event in Illinois through 2023.
View ArticleCONCACAF ends corporate partnership with Traffic Sports USA
NEW YORK - In the latest fallout from the U.S. federal investigation into soccer corruption, the sport's governing body for North and Central America and the Caribbean ended its corporate partnership...
View ArticleFrontier signs on as marquee sponsor of WNBA's Sun
UNCASVILLE, Connecticut - The WNBA's Connecticut Sun has become the latest franchise to feature a corporate logo on the front of its jerseys.
View ArticleIndependence Bowl's new title sponsor, Camping World
SHREVEPORT, Louisiana - The Independence Bowl Foundation has named Camping World as the title sponsor of the Independence Bowl.
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