Sanderson Farms to remain title golf sponsor through 2026
JACKSON, Mississippi - Sanderson Farms has agreed to remain the title sponsor of Jackson's PGA Tour event through 2026.
View ArticleKia extends LPGA Tour event title sponsorship through 2018
CARLSBAD, California - Kia Motors has extended its title sponsorship of the LPGA Tour event at Aviara Resort through 2018.
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Betting company to sponsor Davis Cup and Fed Cup tennis
LONDON - A leading online betting company has become an international sponsor of the Davis Cup and Fed Cup tennis competitions.
View ArticleBattleFrog becomes Fiesta Bowl's title sponsor
GLENDALE, Arizona - BattleFrog is the new title sponsor of the Fiesta Bowl.
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Finchem not sure how much longer he'll stay commissioner
NASSAU, Bahamas - PGA Tour Commissioner Tim Finchem jokingly said he was relieved to see Tiger Woods still alive after reading such gloomy reports from his press conference in the Bahamas about his...
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China's Alibaba E-Auto signs 8-yr deal to sponsor Club WCup
TOKYO - FIFA signed its first major new sponsor on Wednesday after a gap of more than two scandal-filled years.
View ArticleUSAA renews title sponsorship for Army-Navy game
SAN ANTONIO - USAA will remain the presenting sponsor of the Army-Navy football game through 2025.
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More telecoms let you watch video without dinging data caps
NEW YORK - Cellphone and broadband providers are excluding some video from data caps, meaning consumers have more data available for other apps and services.
View ArticleNew promotion courts Latino fans to mixed martial arts
LOS ANGELES - In the cage under the disco ball at Hollywood's Florentine Gardens, a featherweight from Minnesota nicknamed "Sexy Mexy" puts an arm triangle choke on his opponent, thrilling several...
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Amid cuts, Panasonic steps in to aid Rio Olympic ceremonies
RIO DE JANEIRO - Facing severe budget cuts in almost all aspects of the games, the Rio de Janeiro Olympics are boosted by Panasonic signing on as a sponsor of the opening and closing ceremonies.
View ArticleIndiana school district to earn more from naming rights
MISHAWAKA, Indiana - A northern Indiana school district is poised to earn more money from naming rights.
View ArticleNorthern Trust to shift title sponsorship from LA to NY
HONOLULU - Northern Trust is moving its title sponsorship on the PGA Tour from Los Angeles to New York and will become the opening FedEx Cup playoff event next year, which could create a small domino...
View ArticleHyundai reaches deal as title sponsor PGA Tour's LA event
FOUNTAIN VALLEY, California - Hyundai has reached a deal to become the title sponsor of the PGA Tour event at Riviera Country Club, following Northern Trust's decision to shift from the Los Angeles...
View ArticleSande's leadership helped Reno's PGA Tour event survive
RENO, Nevada - There were times John Sande III thought the Reno-Tahoe Open, now known as the Barracuda Championship, might not make it.
View ArticleIdaho legislators back rule allowing advertising in parks
BOISE, Idaho - Some Idaho lawmakers are backing a state rule that would give private sponsors the ability to name state parks.
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Adidas says it is seeking more information from IAAF
FRANKFURT, Germany - Adidas, a major sponsor of global athletics, is in "close contact" with track and field's governing body, the IAAF, about the sport's doping and corruption scandals, the sportswear...
View ArticleWorld of Outlaws signs Sears and Craftsman as title sponsor
HOFFMAN ESTATES, Illinois - The World of Outlaws received a major boost Monday when Sears and Craftsman announced a three-year deal to become title sponsor of the dirt track racing series.
View ArticleIn Tech: Google ads, Verizon video, domain leadership
Google is helping to promote the fight against extremism through its own digital advertising network.
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Paris secures sponsors; presents logo for 2024 Olympic bid
PARIS - Paris ramped up its bid for the 2024 Olympics on Tuesday, securing about 8 million euros ($8.9 million) in four sponsorship deals and presenting its Eiffel Tower-shaped logo in a ceremony on...
View ArticleCalifornia court throws out caddie lawsuit against PGA Tour
PEBBLE BEACH, California - Caddies lost their class-action lawsuit against the PGA Tour when a federal judge in California ruled they signed a contract with the tour that requires them to wear bibs as...
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